Please find attached an example of a good dissertation so you know what the expectations are for the thesis
Besides this, please find attached the interviews and methodology chapter I wrote some months ago. It is a qualitative study based on a case study. Please feel free to change anything that will improve the focus and quality of the work in the already written chapter. At this point, I am a bit unsure of everything (research gap, questions and significance). I had as an initial idea the following research question: How do short-term participatory branding projects implemented by internal stakeholders denote brand authenticity, brand complexity, and collective brand ownership?
I would like to have excellent quality in the work that makes sense and uses as reference my data from the interviews, focusing a lot on the role of internal stakeholders in city branding and the concepts of brand authenticity, complexity, and brand ownership.
I was thinking to use Theory of Practice (Bordieu, 1977) as theoretical framework. However, if there is a better theory to analyze the data according to the research problem and question please do not hesitate to change it. I would like to have a weekly copy of the work to follow up on all the updates and progress in order to be prepared. If necessary please specify comments in a word document for me to understand the choices as I have to defend the thesis.
Use at least 70 references besides the ones I already use in the Methodology chapter. Harvard style of referencing.
Use size 12 for the main text and use the format same as the methodology chapter.
At the end find attached the course syllabus to understand the requirements of the work.
Please if you have any questions let me know, I will be happy to answer anything.
For the sources please read Kavaratzis, Zenker, Braun, Ashworth, and Anholt articles to understand the topic. These sources are the basis of the study.
Do not include cover page in the word count please.
