Please write a one-paragraph response for the below 2 questions. The answers should be 135-140 words for each question.
1) How can firms use customer demographics like income, market size, education, and ethnicity to market to their customers better? What are the limitations of using just demographic information to identify your customers?
2) Tazo makes a blend of exotic green teas, spearmint, and rare herbs into a tea called Zen. Using Maslow’s hierarchy of needs, explain which need(s) are being fulfilled by this tea.
Please note that you may want to use Chapter 5 of my book as a reference for question #1 and chapter 6 for question/ #2 of my book as a reference.
Please see below the login, password and the web link to the website where you can access my online book.
The book name is Marketng by Gruwal Levy Chapter 5 starts at page 145- 174 and Chapter 6 starts at page 175- 210
Please message me if you have any questions.