After reading Chapter 3 of the textbook, answer the following questions:
1) Give a specific example of how a buying decision or purchase pattern may differ based on someone’s age. (Do Not Use Example Given in Textbook).
2) Identify two products you recently purchased: one product that involved low-involvement decision making and one product that involved high-involvement decision making. Why do you consider that purchase(s) low versus high involvement?
Briefly explain what post-purchase dissonance is – in 1 or 2 sentences.
2) Think about a product that you recently purchased (within the last year) that you experienced ‘post-purchase dissonance’. Describe that experience by answering the following:
a. what the product is, where was it purchased from, how purchased
b. the reason behind your post-purchase dissonance. Be specific.
c. what action(s) you took, if any (i.e. return it, keep it)
The link to the textbook is https://open.umn.edu/opentextbooks/textbooks/principles-of-marketing
INSTRUCTIONS ON HOW TO DOWNLOAD TEXT:
After clicking the link under “Formats available” Select PDF. After that you are going to see a Book saying ” Principles Of Marketing” under that you will select where it says ” Download this book”, you will select that and then select ” Digital Pdf”.
Also Chapter 3 will be from pages 65-94.
