For this week’s discussion, you will continue to focus on how you’ll apply the same process to your Market Line business as you respond to the following items:
Identify two prime direct competitors for your business. What does each competitor offer that your business does not?
Now, consider the target audience for your Market Line product that you identified in the Week 3 Discussion. How does your business stand out above the competition and create a new unique selling proposition (USP) for your identified target audience? Be sure to discuss how your new USP aligns to your target audience.
The business you are representing is dollar general.
There must be at least four sentences for each question.
Respond to this class mates response with at least four sentences “Two prime competitors for Dollar General would be Dollar Tree and Ross. Dollar Tree offers $1 products for the extreme discount shopper. Ross offers a wide range in clothing, higher end beauty products and fashion items. The target audience is the everyday discount shopper. I believe that Dollar General stands out by being easily accessible with brick and mortar stores, cheaper options than our higher priced competitors, and a wider variety than our lower priced competitors. Our unique selling would be “When you forgot, Dollar General did not.” This will continue the importance of accessibility and conveince. As well as the word drop of “dollar” that can subconsciously remind you of a cheaper option.”
