For this week’s discussion, use your Market Line business to respond to the following branding topics:
What words, feelings, and images come to mind when you hear the brand name for your selected Market Line business, or see the brand’s logo? Why do you think the marketers have created these feelings and thoughts for consumers?
What type of branding strategy do you believe the business is currently using with their target audience? Do you believe they are using the correct branding strategy with the target audience you identified in Week 3? Why or why not?
Respond to this post with at least four sentences. “Hey, Classmate
Dollar General focus on low cost on every day things a family or individual would need and want. They have things for low price of course, for every member of the house hold. If you need diaper, food, cleaning supplies and even have a seasonal section/ holiday section. On top of the saving already, they have more deals and coupons that goes on each week especially on Saturday. On Saturday you spend more then $25 you get a $5 dollar off coupon. Dollar General speaks to low income people, keeping them coming back by deals and the prices that’s already in place. They have there brands of products in the store, and also carried other brands as well at a cheaper rate then other. They are on every corner it seem like, and I have even seen them on back roads with fields and fields of grass and there sits a dollar general. So if you have forgotten something while traveling for a trip or what ever like sunscreen or lighter fluid you can always count on them to be close by somewhere and have what you need.”
