Assignment Instructions:
This week we focused on Chapter-5 (Developing a Global Vision). For this assignment, you will conduct internet or library research to select a large corporate organization of your choice to determine how it develops its global vision. Specifically, determine how the company you selected uses its marketing mix to consider the global external environment. You might want to choose a well known company like Apple, Coca Cola, Nike, Tesla, Harley-Davidson, or perhaps a smaller-sized organization to research and present your findings.
Assignment Guidelines:
Content (Questions to Answer):
1.) Explain why you selected your organization to study and thoroughly explain the results of your research.
2.) Describe how the company develops and executes its global vision? Do you feel the company’s global vision is good or lacking in effectiveness?
3.) Explain what you learned from your research while completing this assignment.
Chapter-5: (Developing a Global Vision)
Looking to 2060: A global vision of future economic growth (CC/3:27) (External Link)
https://www.youtube.com/watch?v=fnIl212tBPk&t=23s&ab_channel=OECD
Size: Create a 2-3 page research paper, 500 – 750 Word count narrative (written assignment, not bullet points).
Style: APA 7th ed. format (Please use the attached APA Paper Guide file), Times New Roman; double-spaced text; 1-inch page margins; and black text color. A reference page for this assignment is required to show your reference source used to craft your paper. Save your completed submission and upload as a MS Word file (either.doc or .docx). Ensure all outside research material is described in the “body” of your paper with in-text citations. Remember, in-text citations and references are always required to give the original author credit for their thoughts. If another author’s thoughts are used in a paper without giving the original author credit, then plagiarism of their work is present. Students can easily avoid this by simply adding the required in-text citations and matching references. I encourage all students to review the following Purdue University Online Writing Lab website to learn APA 7th edition formatting standards (https://owl.purdue.edu/owl/purdue_owl.html) (External link). By the way, technical writing the business world also requires the same type of in-text citations and references listed to properly acknowledge for use of another author’s material or thoughts.
Professionalism: This paper should demonstrate college-level work (neatly typed); thoughts well organized; use of appropriate and proper grammar; no spelling errors; and correct sentence structure (See the assignment grading rubric for more details).
When you have completed your homework paper, return this assignment (to this site) by attaching the paper and submitting it for review, feedback, and grading. Please submit your work before the due date/time of Sunday 10/30/22 at 11:59 PM PST. Thank you and please enjoy researching the company selected this week. I look forward to reading and grading your excellent work.
Click “Next” to move forward in the course!
