Discuss Google analytics; explain UTM parameters and how they are used or may be used at your chosen PP organization. Comment on the difficulty of creating and evaluating the social media analytics.
For your initial response, please do the following:
Post your initial response early and check back often to continue the discussion.
Your initial response should be 250 words or more.
Support your statements with logic and argument, citing at least one credible source. Be sure to reference your source as well.