I’m working on a marketing project and need support to help me understand better.Im doing my research on Amazon corporation since that is where I want to work in the future and need answers For this Portfolio Project. Take into consideration the business that you intend to open within a certain timeframe, your existing business, or the company where you work or aspire to work.
You will define and execute a practical market research project that will help you gather intelligence about consumers’ expectations regarding the type of business that you have in mind.: Identify the information needs that your (future) company has regarding what consumers think and expect about this type of businesses.
Describe the main areas of activity, products, and services where you need more information regarding what exactly consumers need and expect in order to be fully satisfied. You can include, for example, different characteristics of the product or the service being offered, the atmosphere of the store, location, employees, and many other factors that are important to consumers, depending on the type of business.(NOTE: The key information needs regarding consumer expectations will be submitted during Week 3. This is worth 20 points toward the final Portfolio Project grade.)
Research Objectives and QuestionBased on the information needs identified above, identify the research question that needs to be answered.
Identify your objectives, what you want to accomplish with this practical market research study.
Research ApproachAs a first step, you decide to collect primary data through a survey distributed to consumers.
Discuss how and where the research would take place, the sample size, and who would conduct the research.
Identify any potential ethical issues associated with the research.
Survey and Interview GuideDesign a survey with a minimum of 10 quantitative questions in which you are trying to assess what consumers expect from your type of business.
Set up the survey online on a platform like Survey Monkey, or on your social media profile, Facebook, or LinkedIn and ask your friends to answer it anonymously.
Include the survey questions in an Appendix slide(s).
Data Analysis and ResultsAnalyze and present the results of your survey.
What are the key conclusions of your study?
Do you think your company already provides what consumers expect from it?
Challenges and Future ResearchIdentify any potential shortcomings in your research approach and any ethical concerns.
Describe potential future research needs.NEED DONE ASAP!
Requirements: 5 pages
