I have attached the persona slides in Cycling Framework. Please choose one persona accordingly. Tables: I would say that if the tables themselves contain detailed, clear, referenced information that is part of the brief sections requirements, you could present it in the main body and count it in the word count. For example, if you have presented the personas – which are required by the structure- in a table (not that you have too, but just giving you an example) you could have it in the main body/count it in the word count. But if you have say a table on competitor activities, which would be considered background information, you could make the key points arising from this table through writing within the report and if you wanted the table you could have it as an appendix at the end of the report. Appendixes do not count in the word count, – Mock up designs: they would not count in the word counts, whether they are visual or word based. The rationale for the mock ups could be included in the section where you discuss the tools mix choices. – Timeline: ensure you include a justification for the timings, to show the logic. – Persona: you could base this on the group work, but changes are of course accepted (in theory you could even pick a new persona, if you thought that would be beneficial). Whilst marking assignment 2 I would not be looking at the content of assignment 1. These are marked separately, so you can change things if you desire. -Structure: please follow the structure provided in the brief as subheadings. It would not be useful to use other structures such as a full SOSTAC, as parts of SOSTAC such as the situation analysis have already been covered in assignment 1. You can certainly read about SOSTAC and other frameworks, but then try to fit relevant information in the sections outlined in the brief. I would like to remind you that the 20% and 80% marking weighting indicators are word count indicators as well – so part 1 would be about 20% of the word count and part 2 about 80%: 1. Describe the event and the key target audience (20%) 2. Design a communications plan (campaign) for the launch of the event from September 2021 onwards (80%) However, if you just wanted to get a rough idea on how writing for a communications campaign may look like in terms of say supporting your points, I have attached a sample from last year under the tab ‘assessments’. This was a really good piece but still, treat it with caution. There are areas even in this very good piece to be explored further plus as mentioned the specific requirements/sections are different, so please stick to this year’s sections and requirements Some requiered reading material. Chaffey, D (2015) Digital Business and E-Commerce Management, Strategy, Implementation andPractice, 6th Edition Dahl, S, (2015) Social Media Marketing Theories and Applications, Greenberg, E and Kates, A (2014) Strategic Digital Marketing, e-book OR McQuivey, J, (2013) Digital Disruption: Unleashing the Next Wave of Innovation (UK edition) Osterwalder, A & Pigneur, Y (2010) Business Model Generation Westerman G, Bonnet, D, McAffee, A, (2014) Leading Digital, Harvard University Press
