Formatting Instructions
– Use a spell-checker.
– Please proofread your work.
– Use a 12-point font.
– Use double-spacing.
– Use standard 1-inch margins.
– Do not include lots of empty spaces just to make your writing seem longer.
– Do not include my questions in your writing.
The Grading Rubric
– You will write 3 Full Pages where you Describe in detail the facts and ideas Decision-making in the readings.
– If your Description is not 3 full pages, you lose 10 points.
– You will write 1 Full Page where you Discuss in your own words what you learned from the readings
– It is really important for me that you focus on Discussing what you learned about consumer behavior.
– It would great if you could Discuss how your personal behavior compares to the ideas and facts in the readings.
– You will lose 10 points for spelling and grammar errors.
The Assignment
You will read the report by Conviva about Streaming Trends.
It is attached as a PDF.
Focus on describing how consumers are streaming video, what they are streaming, and how the behavior of consumers differs according to the age of people, where they live and their psychographic lifestyle trends.
