Create a PowerPoint presentation (please use canva and a unique but professional) that uses learnings from Module 6 and required readings. For this assignment, you’ll analyze social power, word-of-mouth (WOM), opinion leaders, and social media as it relates to your favorite brands’ websites and social media advertisements and posts.
For each concept (social power, brand communities, and so on), choose a consumer-branded product that represents the concept. Each concept slide should include an image of an advertisement that portrays the concept (for example, per the textbook example, Harley Davidson is an example of brand communities). Use speaker notes to discuss the concept, its importance to marketers, how the brand relates the concept in their advertisement example, and a recommendation to the brand marketer.
Provide the following slides:
Slide 1: Cover Page
Slide 2: Introduction (topic)
Slide 3: Social Power
Slide 4: Brand Communities
Slide 5: The Role of Family Unit
Slide 6: Word-of-Mouth (WOM)
Slide 7: Opinion Leadership
Slide 8: Conclusion
Slide 9: References
Your presentation must be at least 6 slides (does not include the title or cover, conclusion, or reference slides). The slides should use informative graphics. Include well-written speaker notes relating the image to the topic of the slide (aim for at least three paragraphs in APA format to discuss your slide with logic). Submit the presentation as a PDF with speaker notes visible for grading purposes.
Include at least 2 credible or industry-specific references in addition to the course textbook. In addition, the following resources have been provided. You may wish to use them for review and/or incorporate them into your assignment as cited references.
REQUIRED REFERENCES BELOW:
Hsing-Yu Chen, & Kai-Ping Huang. (2022). The Effect of Consumer Engagement in Online Brand Community on Purchase Intention-The Case Study of Newly Launched Cosmetic ProductsLinks to an external site.. International Journal of Organizational Innovation, 15(2), 65–77.
Robertson, T. S. (2022). Selling on TikTok and TaobaoLinks to an external site.. Harvard Business Review, 100(5), 54–58.
Solomon, M.R. (2020). Consumer behavior: Buying, having, and being(13th ed.). Pearson Education.
