“Consumption Trends and Marketing Strategies for Organic Food in Spain: Analysis and Practical Recommendations”
4 specific research objectives
1. To analyse consumption trends of organic food in Spain: I will examine the purchasing patterns and consumer preferences for organic food. This includes aspects such as the reasons behind consumers’ choices, the most popular product categories and the evolution of demand for organic food in the Spanish market.
2. Assess the marketing strategies employed by the leading companies in the sector: Investigate the marketing tactics employed by the leading companies in the organic food sector in Spain. This could include branding strategies, advertising, promotions, distribution and market positioning.
3. Compare companies’ marketing strategies with consumer preferences: I will study the effectiveness of companies’ marketing strategies in relation to identified consumer trends. This can help determine whether current strategies are aligned with consumer preferences and expectations.
4. Propose practical marketing recommendations for companies in the sector: Based on my findings, I will offer recommendations to companies on how to improve their marketing strategies to increase market share and better meet consumer needs. These recommendations will include new marketing tactics, distribution channels, ways to communicate with consumers, among others.
I have done 5 interviews and 20 interviews to collect data and to be able to translate it into the assessment.
The assessment is finished, I want you to improve it.
