Characteristics of the message itself help determine its impact on attitudes. These variables include how we say the message as well as what we say. Review The Message section of Chapter 8 of the textbook. For this assignment, you will create an infographic to accompany your analysis.
Choose a consumer-branded product and create an infographic using a Free CanvaLinks to an external site.* account with suggested new messaging. An infographic contains both images and text that marketers use to inform, engage, and educate their target audience. Include a call to action in the infographic such as visiting the brand’s website or following on Facebook. Canva has free templates for you to customize.
Your infographic should be added to the Appendix.
In your paper, describe why you choose the messaging. What were your goals in your choice of messaging? What are the positive effects of your infographic? Who was your target market?
*Canva is a free web-based software, required for work on the module’s CT.
Your paper should be 1 page not including the cover, reference, and appendix (your infographic) pages in length, and conform to APA guidelines. The image of the infographic should be placed in the Appendix (separate pages after references). Include at least 1 credible or industry-specific reference in addition to the course textbook. In addition, the following resources have been provided. You may wish to use them for review and/or incorporate them into your assignment as cited references.
USE THE TEXTBOOK AS A REFERENCE
THE INFOGRAPHIC IS ALREADY MADE SO I WILL ATTACH IT BELOW
Alves, C. (2022). 10 big ways infographics benefit your content strategyLinks to an external site.. Search Engine Journal. https://www.searchenginejournal.com/infographic-benefits/267781/#close
Kolowich-Cox, L. (2023). The 18 most creative ad campaigns in historyLinks to an external site.. HubSpot. https://blog.hubspot.com/marketing/best-advertisements
SendPulse. (2023). Advertising message: Why is an advertising message important?Links to an external site. SendPulse. Retrieved from https://sendpulse.com/support/glossary/advertising-message
Solomon, M.R. (2020). Consumer behavior: Buying, having, and being(13th ed.). Pearson Education.
