Can you write answers for these below 4 questions?
2. Identify the potential customers
A. Perform a market segmentation analysis (not that the more detail the better) to ascertain the target market(s).
B. Identify likely trends of the target market(s)…i.e. Are they growing, shrinking, or stable?
C. What is the typical buying behavior of the target market(s) for your product…in other words, why do they buy?
D. What will your relationship be with the customers? (i.e. relationship building or simple transactions such as purchasing your product from a shelf in a supermarket).
5. Have an understanding of your company and be realistic about it (avoid the halo effect).
A. Be sure to include the S.W.O.T. of your firm including customers, competition, and other aspects of the external market. In other words, show how your company is positioned with the environments discussed in III and IV.
*This question has to link with questions #3 and #4, and in the file of ‘marketing proposal’, there are answers for question #3 and #4. So, you have to refer to the answers.
8. Identify the place objectives
A. What levels of customer service are you looking for? (What is a reasonable % of shortages are you willing to live with and why?) How will you support those customer service levels (JIT, warehouses, etc.)? What are the advantages and disadvantages of the customer service levels selected to support those levels?
B. Describe the channels such as use of wholesalers, retailers (which stores and how many, where in terms of location).
C. How and why will you handle customer service problems?
D. How will you handle reverse logistics?
9. Promotion
A. Identify your promotion objectives (persuade or inform) and explain why.
B. What types of advertising will you use and why?
C. Will you use any other types of promotion? If so, why? If not, why not?
D. Will you use any type of publicity? If so, why?
*** I attached files of instruction, marketing plan proposal, and our 2 surveys. So, can you read these files and write those above questions by referring these files? Also, I choose ‘4 sources required’, but in my instruction, there are no mention of how many required sources, so I think no limit it. 2~4 citation is fine or more citations are also fine! Finally, there are many subquestions, so please answers proplerly to these subquestions.
