Assignment
Introduction: You read and practiced with international marketing strategies. In this assignment, you will apply what you learned to a product scenario. You can choose your own product name and description as well as the lesser developed country.
Read the following scenario and address all the checklist items in an informative essay.
Scenario: The product has been test marketed in several Latin American countries for children as a protein beverage, but it is not formulated for baby nutrition, and it is priced lower than formula and baby food. Low-income mothers in the Latin American countries where it was test-marketed, used it instead of baby formula because of the cost. You will create an alternative marketing strategy and explain how it would be implemented for one of the Latin American countries using your chosen country’s economic demographic.
Checklist:
Part 1:
Develop a name and brief description of the product and specify the current Latin American country market.
Provide an overview of the global market for baby nutrition products in the last five years.
Provide a prognosis for the market in the next five years.
Summarize the ethical and social responsibility concerns related to marketing baby nutrition products in country lower-income groups.
Report the current marketing problems of this children’s protein beverage.
Part 2:
Create an alternative marketing strategy for the product, including an explanation of the (1) target market, (2) marketing mix (i.e., the 4 P’s), and (3) promotional activities.
Develop a plan for implementing the alternative marketing strategy you propose within a year.
Make sure your informative essay:
Is written in Standard English with correct grammar, style, and mechanics, with a clearly stated purpose in the introduction statement.
Demonstrates logical and appropriate transitions from one idea to another.
Is highly organized, logical, and focused.
Includes additional title and reference pages in current APA format and citation style.
** Please provide plagiarism report.
