As previously mentioned, I would like you to conduct an analysis of the consumers in our main markets. Your analysis should consider both current and potential product users and should address the following questions under the discussion of each country: (United States, United Kingdom, Germany)
Identify key trends and preferences among customers in these markets.
Discuss any cultural or regional factors that may influence buying habits.
Based on your research findings, identify potential areas of unmet demand in these markets.
Discuss why these areas represent opportunities for ACME.
Provide strategic recommendations for ACME to capitalize on the identified unmet demand.
Discuss potential challenges ACME may face and suggest ways to overcome them.
Deliverables:
1) I need you to produce a report explaining your findings on consumer needs, wants, and preferences in these markets. Each country should be discussed in at least three pages with its own headings and subheadings. Make sure that your report is specific to consumers of ACME’s potential product in the three countries, and not to consumers in general.
2) Based on your research of consumer needs in our main markets, describe in one page your value proposition, or the benefits that ACME and its potential new product would provide to customers. Remember, a value proposition is essentially the promise that is made to the customer. Also provide a half-page recommendation to ACME on whether or not to enter those markets.
Support your work with the course readings and at least four scholarly sources and 12 reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as the UMGC Library databases, such as Hoover’s, Statista, and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list. The report should be organized using headings and subheadings to improve its readability.
Your final report to should be 11 – 12 pages, excluding cover page, executive summary, the reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. The report should be organized using headings and subheadings to improve its readability.
