Ad link: https://www.youtube.com/watch?v=u3ybWiEUaUU&ab_channel=AdsofBrands
Ad video is provided is also added to modules in the form of a link to YouTube.
Objective: This assignment aims to develop your analytical skills by examining a small advertisement video from a specific brand. You will analyze the ad’s creative elements, message, target audience, effectiveness, and overall impact.
Instructions:
Advertisement:
Watch the provided advertisement video on Canvas Modules. It will either be a link or video will be uploaded. Ensure you thoroughly understand the content of the video.
Analysis:
Introduction (150-200 words):
Briefly introduce the advertisement video
Provide context about the brand and the product or service being advertised.
Which media do you think the advertisement was developed for (e.g., TV, YouTube, social media).
Creative Elements (250-300 words):
Describe the visual and auditory components of the ad, including imagery, color scheme, music, and sound effects.
Discuss the use of cinematography, editing techniques, and special effects.
Analyze how these elements work together to attract attention and convey the message.
Message and Theme (200-250 words):
Identify the main message or theme of the advertisement.
Explain how the message is communicated through the ad’s content, including dialogue, narration, and visual storytelling.
Discuss any slogans, taglines, or calls to action used.
Target Audience (200-250 words):
Identify the primary target audience for the advertisement.
Discuss how the ad appeals to this audience through its content, tone, and style.
Consider demographic factors such as age, gender, income level, and interests.
Effectiveness (200-250 words):
Evaluate the effectiveness of the advertisement in achieving its goals.
Discuss whether the ad successfully conveys its message and persuades the target audience.
Provide evidence or examples from the video to support your evaluation.
Impact and Reflection (150-200 words):
Reflect on the overall impact of the advertisement on the brand and its audience.
Discuss any potential social, cultural, or ethical implications of the ad.
Provide your personal opinion on the advertisement’s creativity and effectiveness.
Submission Guidelines:
The analysis should be 1000-1200 words in total (does not include any appendices or references).
Use Times New Roman, 12-point font, and double-spaced text.
Include proper citations and a bibliography in APA format if you reference external sources.
Mention the title and description of the advertisement video you analyzed.
Submit the assignment as a Word document via Canvas.
Evaluation Criteria:
Introduction: Clarity and relevance of the advertisement introduction.
Creative Elements: Depth of analysis of the visual and auditory components.
Message and Theme: Understanding and articulation of the advertisement’s message.
Target Audience: Insight into the target audience and the ad’s appeal.
Effectiveness: Evaluation of the ad’s success in achieving its goals.
Impact and Reflection: Reflection on the advertisement’s overall impact and ethical considerations.
Writing Quality: Organization, clarity, grammar, and adherence to submission guidelines.
APA Formatting and Citations: Proper citation of sources and correct APA formatting.
