Overview: (20%) 42%
It would have been good to introduce the models used.
remember to use references to support your facts.
The Social analysis under PESTEL requires a specific analysis.
The technology section has unfortunately been approached from an internal perspective.
None of the Porters 5 Forces have been identified as high or low. It would have been better to include specific information such as whether their is a high concentration of suppliers etc.
It would have been good to mention who their competitors are.
Positioning: (20%) 25%
Current positioning
Unfortunately, this has not been provided.
Perceptual/positioning maps
No perceptual and/or positioning maps have ben provided.
Segmentation used
The segmentation characteristics have been well done however behavioural has no analysis and only contains an unreferenced definition.
4C´s
It seems like a good analysis however without knowing what the positioning is it is difficult to evaluate this.
Recommendations (10%) 45%
There is a reference to a table but no table has been included.
Satisfactory recommendations have been made.
Justification (30%) 25%
It would have been beneficial to identify which recommendation you would like to implement.
Unfortunately, there seems to be a misunderstanding in the application of the BCG matrix. It is a product portfolio matrix and it would have been good apply the products of OMV onto the matrix.
No clear strategy has been selected to justify your recommendation selection.
Assignment style structure & design: (10%) 20%
It would have created a more professional document had there been a cover page and table of contents page.
Different sized fonts and different fonts used for different paragraphs does not create the impression of a professional report.
It would have been good to have diagrams, tables, images and graphs with a number title and source.
Remember to heck your document before submission as there are multiple spelling errors.
The hierarchy of information is confusing. Some headings have a number some not.
Referencing: (10%) 25%
Multiple statements require citations.
Some of the citations are not in Harvard Style.
The reference list are not all in Harvard style. Some references are duplicated. Some references are incomplete.
The Greggs reference is of a bakery?
Recommendations for improvement:
Check the spelling in the document.
Make sure you have answered all the task brief requirements such as positioning and perceptual maps.
Include citations in Harvard style for all your facts.
Review the P5F model.
Include a number title and source for all tables, graphs, diagrams and images.
Identify the brands positioning.
Ensure that the same font has been used in the document.
Include the behavioural characteristics of the target market.
Identify their segmentation technique.
Include a cover page and a table of contents (on a separate page).
Review the class recordings to ensure you understand how to apply the BCG matrix.
Choose a recommendation to continue and use the BCG and Ansoff to justify it.
Ensure your reference list contain references in Harvard Style, that the references are complete and that you have actually used them for this assignment.
