Portfolio Project Part 1
International Marketing Plan
This is the first part of the marketing plan that will be submitted in module 7. You will be conducting a strategic analysis of the country and product you selected in module one (I INCLUDED THIS BELOW). You will explore the optimal way to take the chosen product into the foreign country you selected and develop a marketing plan to support its entry into this new market.
Executive Summary
The Executive Summary, which is always written last, is a high-level overview and provides major highlights of your project, you will add this to your submission in module 7 and it will appear first in your paper after your cover page.
This week’s submission should include the following:
Company and Product Description
Provide a detailed description of the company
Provide a detailed description of the product
Outline and explain the advantages of your product
Describe a list of product benefits and features
Discuss any additional product line opportunities you may consider for your target market
Objectives and goals
Identify the aims and goals of your plan in this section of the document.
Propose 3 specific goals for your plan
Clearly define what you hope to accomplish within the first year
Outline the objectives that will help you achieve each of the proposed goals
Overview of Country
Discuss the following items about the selected country:
Population composition
Demographics
Age
Marital status
Consumption patterns
Buyer Behavior
What do people normally do when they are considering purchasing and using a product?
How do they pay for it? Credit or cash?
Do they haggle?
Do they buy small or large quantities?
Your paper should be 3-5 pages in length (not including cover page and references) and include at least 3 credible resources or industry-specific references in addition to the course textbook (International Marketing by Philip Cateora).
Marketing Plan From Module 1:
The country I chose for my Portfolio Project is beautiful Brazil! One of my closest friends is from Brazil, so its culture has always intrigued me, especially regarding its differences and similarities to America. Brazil has a high urbanization rate, similar to the U.S., which damages the air quality and creates more traffic congestion. Due to this, Brazil has teamed up with the U.S. embassy to find a solution to reach net zero emissions and make deforestation illegal (2023).
After researching this data, I have determined a great product that positively impacts traffic and emissions: Electric Scooters and Bikes. These scooters and bikes will eliminate the headache that comes with traveling to and from one’s destination and align with Brazil’s environmental goals.
