5.2Delivering Customer Solutions Over Time
Comprehensive Final Exam
Complete the four essay questions. Support your position in APA format with in-text citations and references listed at the end of the essay. Use the resources provided throughout the course (under the readings, resources, and videos) rather than attempting any Google search. You may use the ERAU Hunt Library to add peer-reviewed journal articles for integrating constructs (i.e., Journal of Marketing Research – segmentation).
Rule of Thumb: The essay questions are open-ended questions that require you to develop answers by fully explaining each marketing element’s context (constructs) and clearly describing the marketing aspects to deliver customer solutions. Each answer should be at least 200 words (500 words maximum).
Citation format for assessment purposes: Use the following format (author, year, page number) for the course textbooks when inserting in-text citations in the essay. For example:
The Now Economy is service-dominant and runs on speed – digital technologies and immediacy (Weinstein, 2019, p.15). The internet has changed a route to speedy and cost-effective distribution for the airline industry (Shaw, 2011, p. 94).
Backup Strategy: Use alternate tools (MSWord) to back up your written work.
Time limit: There is a 3-hour time limit, and at the end of the 3-hours, the exam will close and be automatically submitted for grading. This will allow plenty of time to integrate in-text citations, your own words, and fully answer the essay questions. You will get a notification pop-up approximately 10 seconds before time expires. If you leave the exam for any reason, the timer will continue, and the exam will automatically submit when time is up. If you lose your Internet connection, you may reconnect and return to the exam where you left off as long as time has not expired. If you encounter technical difficulties, please contact your instructor.
Grading: Some types of exam questions (short answer, essay) are not automatically graded and will not be reflected immediately in your Grades area. You will see scores for multiple-choice questions right away but check back after your instructor has had a chance to grade the rest of the questions to see your final score. Please contact your instructor if you have any questions.
