International Marketing Plan – Part 1
1. First, pick a product or service. This must be a family-friendly product and one that you know something about/are willing to research. Is this an existing product/service that you want to launch in a new market? Is this a new product/service that you are developing? Minimum three sentences
2. Is this a single product/service or are there multiple products under a single brand (e.g., Coke, Diet Coke, Coke Zero). What are the major features, benefits, advantages of your product/service? Minimum five sentences.
3. Where will you be selling your product/service? What country? Will you stick to a particular geographic region of the country? How much do you know about this country? If you don’t know much about this country, are you willing to do extensive research? You cannot launch your product in the United States. DO NO choose the United States as your launch market. Minimum three sentences.
4. Why is this country a good choice to launch your product/service? What is the customer potential for your product/service? Minimum five sentences
5. What are some of the methods you will use to research and learn the laws of doing business in this country? Minimum five sentences. Make sure it is a product that is not already in the country that you choose.
International Marketing Plan – Part 2
1. What is your product/service?
2. What is your launch market?
3. Use Terpstra and Sarathy’s Cultural Framework to analyze all eight factors as it relates
to the culture of your target market. List each factor and describe your analysis of that
factor in your target market below it. Minimum 2-4 sentences per characteristic.
4. Based on your analysis above what modifications will you make to your marketing plan?
Minimum 5 sentences
5. Please cite all sources using MLA and APA format.
International Marketing Plan – Part 3
1. What is your product/service?
2. What is your launch market?
3. What is your analysis of the economy of your target country? Would you classify the
economy as Developed, Emerging or Less Developed? Why? Minimum 3 sentences
4. Is your target country’s government looking to raise barriers to entry or lower barriers to
entry? Provide an example that supports your position. Minimum 5 sentences.
5. What a) legal, b) regulatory, c) geographic and d) operational (including insurance, taxes and
legal) restrictions do you have to overcome as you launch your new product/service in your new market? List each factor and your analysis of the challenges for each. What will you do to overcome these challenges? Minimum 10 sentences total
6. Is exchange rate risk a factor in your target market? Has the exchange remained stable over the past 5-10 years? Provide support for your position. Minimum of 5 sentences.
7. Please cite all sources using MLA and APA format.
International Marketing Plan – Part 4 What is your product/service?
2. What is your launch market?
3. What pricing strategy will you use to price your product? Support your chosen strategy.
Minimum 5-10 sentences.
4. What entry method will you choose to enter your chosen market?
5. Why is this entry method the best for your product/service? Support your choice. Minimum 5
sentences.
6. Describe disadvantages and potential problems you may encounter with your chosen strategy. Minimum 5 sentences.
7. How is your competition in the marketplace distributing their product?
8. Please cite all sources using MLA and APA format.
International Marketing Plan – Part 5
1. What is your product/service?
2. What is your launch market?
3. What will your online presence be? Will you use the Internet as a marketing tool, or will
you engage in e-commerce? How will you use the Internet as a marketing tool? If you choose to engage in e-commerce what are some of the strategies, you will use to manage your brand across multiple markets? Minimum 10-15 sentences.
9. Please cite all sources using MLA and APA format.
International Marketing Plan – Part 7
1. What is your product/service?
2. What is your launch market?
3. What are some of the metrics you will use to measure the success of your marketing
plan? Describe in detail. Minimum 10-15 sentences total. a. Sales
b. Profits
c. Return on Investment (ROI)
d. Social Media Metrics (which ones)? e. Net Promoter Score
4. Now that you have completed your full plan and have in depth knowledge what is one change you would want to make to ensure that your product launch is successful? Minimum 3 sentences
