Final Project: Social Media Marketing Plan
COMM 3803
Your paper must be at least 10 pages. This 10-page minimum will include any charts, images, or references (10 points for formatting).
Your paper must be in APA format.
Your paper must be double spaced.
Your paper must include all 4 parts of the project, including images or charts. You may use a screen shot of your Media Audit instead of including the entire spreadsheet.
You must include references for any cited sources.
Part 1 must include a detailed description of your company’s brand image, products, and services offered. You must create a detailed description of their target market, including any secondary audiences that might be beneficial for your company to target. This portion should include at least 2 written audience personas (done in worksheet 13). Last, this part must include detailed social media objectives and goals for your company to meet with a justification for how these objectives and goals will help the business. (25 points)
Part 2 must include a written report of the data compiled in the social media audit (done in worksheet 14). This means you should describe the results of the company’s current social media content and strategies. You should then critique these strategies by pointing out both strengths and weaknesses. Last, you will identify 2 competitors of your company and evaluate their social media pages. What are they doing better or differently from your company? What can your company learn from a competitor analysis that could help them to improve their own social media presence? It would be a good idea to include your own responses to the questions asked in the worksheets. (25 points)
Part 3 and Part 4 are detailed in worksheets 13 & 14. You must complete those activities, paste the content into your paper, and offer written explanation for the things that you choose to do. Lastly, you should have a conclusion which summarizes the 4 parts of the paper and addresses your company’s owners directly with advice on how to implement these things. Strategy recommendations (20 points). Conclusion (20 points).
