The PPT is about The Different ICA”S that I provided below, And you have some template below too.
add research, terminology from the textbook, Environmental Scanning, swot, Marketing Mix, Advertising and Sales. The ICA 5 about the swot is missing tho.
Assignment Name: Marketing Plan Presentation (Group Project)
Due Date: May 10, 2024
Purpose:
Knowledge
• Apply understanding of marketing’s role in the organization and its connection to other roles in the organization
• Understand creativity’s role in Marketing
• Recall and understand key terms and concepts in Marketing
Skills
• Assess the needs of the public and identify a way to satisfy customer needs (citations/references needed here to show assessment of industry)
o What then will you create/provide that fills the need of the people and the gap in industry?
▪ What makes what you are providing different from what is already provided to the market (direct competition and or a substitute)
▪ What product positioning (what is the perception you want your audience to have)
▪ What utility
• Analyze the strengths, weaknesses, opportunities, and threats (SWOT) of the company and the industry
o S and W of your company, not your product (4 each)
o O and T should have citations/references (4 each)
• Conduct environmental scanning (evaluate the social, economic, technological, competitive, and regulatory environment) (at least 2 each) (citations/references needed here)
• Create a mission statement for your company
• Strategize on the proper marketing mix (product, place, price, and promotion)
o Note – when you discuss promotion here as part of the 4Ps, discuss it in terms of what value / benefits will you focus on in your promotions. There will be a separate promotions section where you will get into detail on things like appeal, mediums, etc.
• Define / Identify your target market (citations/references for the characteristics)
o While there may be multiple segments fitting of your product, which is the one you will focus on
o Break down the target market (the 1 segment you will focus on at launch) based on the categorical characteristics discussed in the book
• Develop a marketing research approach
o Complete the 1st 3 steps
• Create an advertising, sales, promotion, and public relations approach
o What kind of promotions will you do (this is different than what you have in your 4Ps; this is where you list the types of promos you will do)?
o What kind of offers will you have?
o How will you appeal to your audience?
o How will your audience know when you do launches?
• Design a retail and or wholesale approach
o What channels?
o What is the coverage strategy?
• What will your company do to show its social responsibility?
• Properly provide citations for researched material (not including the text book) and list references at the completion of the presentation (not citing properly will result in a lowered grade, not citing and providing references may result in a failing grade – plagiarism)
• Proficiency in using PowerPoint to visually express a cohesive compelling plan
• Collaboration in groups – brainstorming, evaluating ideas, overcoming differences, coming to a consensus.
• Apply the education from the semester to articulate choices and why (use of notes in PPT is the method for this)
By the end of this project, students should have gained an understanding of the role of marketing and many of the steps taken to provide an effective marketing plan presentation.
Task: Students will work in groups (3-4 people depending on the size of the class) to create a PowerPoint presentation that showcases the group’s knowledge learned throughout the course. The groups will be tasked with creating a compelling marketing plan/presentation for a “new product” (one they conceptually create). Research in the industry/market (citing when taking information from sources) and using the terminology and concepts from the textbook is expected in all presentations.
Citations AND references are required for this assignment. Students MUST provide Citation/References for any researched material. It is expected that every group will have cited material. Students should use APA format for citations and references. Citations (Author, Year written or posted) should be provided near referenced material, in the notes and or in the PPT slide. References (the list of sources) should be at the end of the presentation.
Citation and References Resources:
• https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
• https://apastyle.apa.org/
The PowerPoint presentation should start with a title slide with all the names of the group members, an introduction of what items will be presented (how the presentation is organized – a table of contents) and then offer information about the brainstormed product. The body of the presentation should provide engaging visuals and text and address all the areas shared in the skills section (references to these areas are discussed throughout the semester) above. The end of the presentation should conclude with a wrap-up that summarizes the marketing plan (aka a conclusion) and a list of references. The presentation should have a minimum of 20 slides and a maximum of 30 slides.
Notes (PPT has an area where you can write notes for a slide, do not provide a separate document) must be provided for the majority of the slides. The notes information should showcase to me the link between your understanding of the textbook and what you have provided for your business/product (that link between knowledge of the terms/concepts and being able to apply it). Notes should explain why you picked what strategies you picked and align with the terminology/concepts from the text and your research. The 2nd section of the rubric below is dedicated solely towards assessing the notes section.
Blackboard Examples:
I have provided examples of presentations from previous semesters on Blackboard. Because these are actual final projects, there are some issues. The presentations should not be exactly how you create your presentation. You need to look back at the feedback your group was provided for your ICA assignments and use your own judgment along with the presentation examples. I expect even better presentations/projects from you all. Make sure to carefully review items in the examples, such as the order of concepts (sometimes you can review this from the Table of Contents if it is detailed, which it should be) and whether all skill areas are presentto see if you need to make any adjustments.
Group Dynamics:
While I know working in groups is not always liked by all students, working in groups is absolutely a skill needed for the workforce. It is best to get practice at it and become better skilled at it.
Some groups may have creative differences or other issues. Students should not wait until the project is submitted or close to completion to discuss with me the issues. There is not much that can be done at that point. If issues arise that appear not to be able to be resolved through healthy discussion amongst the group, I should be contacted for resolution. Most issues are able to be resolved with my help. It is rare that this is not achieved; however, if we cannot come to a resolution, the group may be able to be separated and team members or individuals can complete the entirety of the project.
Criteria for Success:
This project is worth a total of 190 points.
The grading criteria (rubric) for the marketing plan is provided below. Not citing properly will result in a lowered grade, not citing and providing references may result in a failing grade – plagiarism
Content Development
Criteria
Weight
Raw Score
Translated Syllabus Points
1. Completes All Skill Areas
30%
10
57
Scoring Guide
0 – missing all key areas or did not directly address the subject areas posed by the assignment.
3 – missing most key areas or provides incomplete and/or poor qualityanswers.
5 – missing roughly half of key areas.
7 – most key areas are present or addressed, but missing minor points.
10 – missing no key areas; all areas addressed with a high level of quality and completeness.
2. Application of Text, Lectures/PowerPoints, Assignment knowledge (Notes), & Researched Material
30%
10
57
Scoring Guide
0 – statements are completely unsupported (no notes to provide guidance on what may be displayed in presenting slide)
3 – some notes provided but without showing application to the text or lectures
5 – most notes are provided, but half the notes do not show application to the text or lectures OR seem to not effectively show application/understanding. May be missing citations (in slides or notes) and or references for areas discussed on instructions
7 – notes are provided for all non-introduction slides, but a few notes do not show application to the text or lectures OR seem to not effectively show application/understanding. May be missing a minor number of citations (in slides or notes) and or references for areas discussed on instructions
10 – notes are provided for all non-introduction slides and all notes show application to the text or lectures and an effective application/understanding. Work shows application of researched material through citations in slides and or notes.
3. Structure Presentation Logically
25%
10
47.5
Scoring Guide
0 – presentation is completely disorganized and follows no structure
3 – structure is poor, presentation rambles, provides too much unfocused information.
5 – structure needs clarity, provides discrete main idea/claims, but not logically arranged.
7 – structure is appropriate, main idea needs focus, logically supported.
10 – structure is appropriate for purpose, main ideas sharp, logical flow of content and support.
4. Visual Aids, PowerPoint Slides
15%
10
28.5
Scoring Guide
0—Slides /visuals have obvious errors, poor formatting, unreadable, ineffective use OR Research without use of citations.
3—Slides, poor quality with too much text, not informative, not used or not used well.
5–Relatively clear slides but less informative, fair explanation, minor errors, avg. use.
7—Informative slides, but too much text, no noticeable errors, good use.
10—Slides Informative/ concise, strong graphics, good format, no errors, effective use.
Basic Performance Deductions (up to 5 pts. Deducted each)
Failure to Introduce Group (Introduction Slide)
Lack Of Team Cohesion (slides are fragmented)
Failure to Meet Slide Minimum
Exceed Slide Maximum
Total
100
40
190
