Please use the file that I have provided to write a detailed marketing plan. please include all this information,
Company Description – provide a company description that includes a summary of the organization, the need for marketing for that product/service, and the overall corporate goals for the marketing plan
Product/Service Summary – describe the size of market segment, key characteristics, target market, and customer profile, and provide a SWOT analysis
Marketing Plan Goals – describe the goals of the plan (increase revenue, increase awareness, increase subscription/following, etc.) and the key metrics to measure success
Core Messages Plan – describe the themes and messages that will be used to meet the goals of the plan
Communication / Social Plan – list and describe the ways you will communicate/promote your product or service; provide at least 2 social and 1 longer written examples of communication
Digital Marketing Plan – list, describe, and mockup ways you will use digital marketing components to promote your product or service
Pricing Plan – describe in detail how your product will be priced; include competitive analysis or research you plan to conduct to effectively price the product or service
Content Plan – list and provide at least 3 examples of content that be used to improve search engine optimization along with the target keywords or phrases
Assets – Get creative! List and provide 3 examples of assets you will use to promote your product/organization. Assets can include video, brochures, training, imagery and more.
Team Strengths – describe how each team member used one of their strengths to help the team (slide per team member)
