Research Statement
The research we are doing wants to critically examine impacts of AI on marketing practices followed by marketing agencies .
Research Objective
Our focus is primarily on ethical concerns, consumer privacy, and how accurate AI-driven decisions will be. Our goal is to ultimately understand potential risks and drawbacks that AI introduces into marketing strategies and consumer privacy.
As previously mentioned, the main objective of the research is to investigate the negative effects of AI in marketing, with a specific focus on:
– Understanding how AI-driven marketing strategies could potentially impact consumer privacy and their data security.
– Evaluating the ethical implications related to the use of AI in marketing practices.
– Analyzing how reliable and accurate AI algorithms are in marketing and the possible
consequences on consumer trust and business reputation.
Research Questions
Research Statement
The research we are doing wants to critically examine impacts of AI on marketing practices followed by marketing agencies .
Research Objective
Our focus is primarily on ethical concerns, consumer privacy, and how accurate AI-driven decisions will be. Our goal is to ultimately understand potential risks and drawbacks that AI introduces into marketing strategies and consumer privacy.
As previously mentioned, the main objective of the research is to investigate the negative effects of AI in marketing, with a specific focus on:
– Understanding how AI-driven marketing strategies could potentially impact consumer privacy and their data security.
– Evaluating the ethical implications related to the use of AI in marketing practices.
– Analyzing how reliable and accurate AI algorithms are in marketing and the possible
consequences on consumer trust and business reputation.
Research Questions
Does the use of AI in marketing affect consumer privacy and data security? If yes, in what ways?
Are there potential ethical concerns associated with AI-driven marketing campaigns, do they impact consumer perceptions and trust?.
To what extent are AI marketing tools accurate in predicting consumer behavior, in case of inaccuracies, what are the consequences on the organization?
Are marketing firms transparent about their use of AI, and what are the implications for consumer consent and autonomy?
