In your role as a digital technology consultant, you have been asked to help the client by providing your recommendations in the form of a report. The client is looking for practical suggestions as to how they can invest in and adopt digital technologies to help advance their organisation in the short term (now) and medium term (1-2 years). the client which is (The athleisure brand) was established six years ago in UK. As much of the fashion world struggled to survive the downturn brought on by the coronavirus pandemic, work habits such as hybrid working have meant that many consumers are investing less in workwear and more in comfortable leisure wear which has enabled the brand to expand their clothing lines. The brand employs around 500 people but are still expanding at a rapid pace. They have an office (accommodating around 50 staff) attached to their warehouse, with most office staff working from home. Their business largely operates digitally, and they already have an active presence on all external social media platforms e.g.Instagram, TikTok, Facebook etc. However, they need to develop their other digital strategies to remain agile and continue to grow. Externally they want to engage their customers in new ways and internally they need to find a way to scale up the business to accommodate the digital workplace. They want to invest in new digital technologies but need help in knowing what to invest in and how it will help their business. You should produce a 1,800 word report that outlines the potential digital technologies the company could implement and use to ensure the future success of the organisation. include ESM, Metaverse and AR in these technologies. consider how ESM helps with recruitment. Your report should cover the following elements:- Outline what type of digital technologies you would recommend the company adopt now (short term), and within the next 2 years (medium term) – you may need to decide what to prioritise. Provide a rationale for your recommendations.This should include what benefits the company will gain by investing in these technologies.- Critically evaluate the potential challenges the company might face in adopting and using these digital technologies.- Suggest how the company might overcome these challenges
