Overview
The past five module’s assignments have systematically gone through the steps/processes for developing a new promotion. This Promotions Project: Big Idea and Media PowerPoint Assignment is about creating the new promotion using PowerPoint Presentation. While you don’t all have a creative team at your disposal, Promotions Project: Big Idea and Media PowerPoint Assignment is all about putting the last few modules’ assignments together creatively into one coherent new promotion. The new promotion should visually reflect your big idea and an advertisement/promotion you designed from last module’s Promotions Project: Creative Development Questionnaire Assignment. Envision this Promotions Project: Big Idea and Media PowerPoint Assignment as the medium you would use to “pitch” your ad/promotion to the marketing executives of the firm that makes your product. NOTE: Don’t worry about the script you will use when presenting this slide show; that is the next module’s assignment.
Instructions
Below is a list of the topics/slides your Promotions Project: Big Idea and Media PowerPoint Assignment should address:
• Start the PowerPoint presentation with a title page.
• Need at least one slide describing your promotion, which IMC Mix component you have decided to use. In the next module, you can use the text portion for a more detailed explanation.
• Need a few slides highlighting factors from past assignments that are the rationale for your new promotion.
• Where on the execution spectrum is your ad/promotion? (see Professor’s Notes in the Learn section). Make this at least one slide and you must explicate your rationale either on the slide or in the text portion (due in the next module).
• Present your Big Idea for your new promotion.
• In the remaining slides present your advertisement/promotion as outlined in the Promotions Project: Creative Development Questionnaire Assignment.
NOTE: The artifacts (your photos, artwork, words etc.) that you put into your Power Points must be directly related to the past Promotions Project: Creative Development Questionnaire Assignment. This technique will further ensure your efforts are successful. If your promotion is a 30/60 second commercial, use each slide as a scene in your advertisement. If you are perplexed on developing a new promotion, a 30/60 second commercial is an excellent way to get started and complete a successful promotion for your product/service.
• There is no minimum number of slides; this is another creative assignment in the graduate level Promotions course
• No need to provide citations or references while completing this Promotions Project: Big Idea and Media PowerPoint Assignment.
