Participants may work in groups (maximum of 4 students in a group)
Group must prepare a:
* Product visualand/or prototype
* marketing plan
* Presentation, 2-3minute pitch
* Business Plan
All group members must contribute, participate and speak during the presentation.
All group members should dress in professional business attire on their presentation day.
Create a unique innovation product idea (good, service, non-profit, etc.).
Develop a Marketing Plan that addressesthe following:
* Name of your innovation concept
* Which industrysector best represents your idea, product, or service?
* Include a description of your innovation, its visual appeal/design if applicable, its relevance/importance to industry
* Customer/Market Analysis: Identify your target market/potential customers and explain how your innovation meets customerneed/demand
* Competitors: competitors, substitute products, etc. Identify and company or product you believe competes with your innovation
* Merits: Advantages over comparable products.What sets your concept submission apart? Differentiate your innovation idea from similar products or servicesalready in the marketplace
* Additional information that you would like to contribute that will emphasize the aspects of your submission for the judges to consider
* Create a visual and/orprototype
* Create a visual presentation and handouts (example: flyers, advertisement, infographic, business cards, etc.)
* Come up with a creative way to pitch your idea to the sharks(example: commercial, music video/jingle, etc.)
* Tips for your pitch keep it succinct and simple. Show your passion for your plan. Remember that your pitch is meant to inform, engage and market.
