The presentation should be 5-10 minutes in length, 7-10 slides.
Your slides should be professional and appropriate for a business presentation. Slides should not be too busy – they should portray the important information while the details are covered in the narration. Good slides might include company logos, store images, product images, tables of data, charts, etc. Remember, you want to show Target you understand their culture and management structure.
Clearly identify who you are: name and position.
Presenter clearly knows who their audience is: are they presenting to their employees in their same company or to someone else?
As a high-level sales executive, deliver a strong and confident narration to that audience.
Clearly state what the problem is…restate from the Target case study.
Compare and contrast sales performance at the two different retail store chains for which data is available.
Propose a detailed solution to all aspects of the problem; The best presentation will offer multiple ideas to address the problem based on learning in this course through the entire term.
Make a connection to the textbook from throughout the entire term when diagnosing the problem(s) and proposing the solution(s). Outside data, or learning from other courses, may also be used at the presenters’ discretion.
Show how the proposed solutions will benefit all stakeholders: (1) the retail store chain that sells the product (2) the employees and (3) the end-user/customer.
Anticipate objections and address them: what objection is each group of stake-holders likely to have with the proposed solution(s) and what does the presenter offer to overcome those objections?
Finish with a strong call to action: it needs to be perfectly clear who needs to be doing what and by when. It needs to end with a sense of urgency. Do the proposed solutions offer any incentives to any of the groups of stakeholders?
