For this assignment, you will access the random scenario generator (RSG) and based on your two assigned countries, address the following checklist items. https://kapextmediassl-a.akamaihd.net/business/Media/MT330/MT330_2304A/RSG_Countries/story.html
Scenario: You are a consultant for a U.S. company (of your choosing, select a manufactured product, not a service) that is interested in expanding into international markets. You have been tasked with conducting a regional market analysis of two countries to identify potential market opportunities. These countries will be assigned to you using the RSG above; make sure to include a screenshot of your assigned country set. You will use the Market Potential Index (MPI) as a tool to compare the market potential of these two countries (MSU, 1994-2023). Additionally, you will conduct a SWOT analysis and evaluate at least three possible modes of entry for each country.
Instructions:
Select your country set, by using the RSG. You will be assigned two random countries to work on this assignment. Make sure that you include the screenshot of your assigned countries.
Conduct a regional market analysis of the two countries, taking into consideration the following factors:
Legal and regulatory environment
Geography and infrastructure
Cultural and social factors
Economic factors
Political factors
Use the Market Potential Index (MPI) to compare the market potential of the two countries.
Prepare a SWOT analysis for each country, identifying the strengths, weaknesses, opportunities, and threats of each market.
Evaluate at least three possible modes of entry for each country.
Checklist:
Develop a comprehensive list of at least ten criteria for entering the new market with the product for the company you have selected.
Justify your choice of criteria.
Discuss the market analysis for each country:
Identify the legal and regulatory considerations for each market and assess their impact on potential market entry.
Identify geographical and infrastructure challenges or opportunities that you need to take into consideration.
Explore the key cultural and social factors influencing consumer behavior in each market and recommend strategies to leverage these factors for market entry.
Evaluate the key economic factors affecting the demand for the company’s products in each market and compare these factors between the two markets.
Describe the dimensions used in the MPI and evaluate the market potential for the countries assigned.
Show the SWOT analysis conducted and evaluate the main issues identified.
Evaluate three potential modes of entry for each market, considering their advantages and disadvantages, and provide a recommendation for each market.
Assess the advantages and disadvantages of entering market #1 and evaluate the pros and cons of entering market #2.
Based on the initial criteria, SWOT analysis, market potential according to MPI, and evaluation of entry mode, determine the most efficient and suitable market to launch the business venture.
*Please provide plagiarism report.
