1. queston should be 1 page. The process of developing a new product offering by using secondary and primary market research methods. For a potential customer need associated with Kroger, explain the use of secondary data as weel as the primary data research needed to develop a new offering. A what point would you begin production during the primary data steps?
2. questions shoudl be 1 page. Economic and cultural differences on marketing startegies as well as global vs indivdual by country products. Explain a possible secenario of economic and cultural differences in a global market and how this may impact the success of Kroger’s strategy. In addition, discuss the appropriateness of global vs individual by country product stragegy for Kroger’s appliaton company in the market.
3. question should be 1 page. Given the events that occured in the epilogs to the Boeing Airbus and GM cases, what do you think the management of (a) Boeing and (b) GM could have done at the time og the case to mininize the negative outcomes/maximize the positive outcome to occur? Begin by listing the specific outcomes, followed with the actions that you might have taken in retrospect.
