For project assignment 2, develop a Powerpoint presentation that captures all the contents of your write-up in Project Assignment 1. In addition develop your recommendations for the improvement of each marketing strategy (i.e each of the Market segmentation, Market targeting, Differentiation/positioning, Product, Price, Promotion, and Place), that should be adopted to make your chosen product/service/brand make a greater positive impact in the marketplace. (50 pts).
Again, make sure that your slides capture the following areas:
Presentation topic (4pts), slide appearance (4pts), Introduction (2pts), Market segmentation and Recommendations (4pts), Market Targeting and Recommendations (4pts), Positioning and differentiation and Recommendations (4pts), Product and Recommendations (4pts), Price and Recommendations (4pts), Promotion and Recommendations (4pts), Place and Recommendations (4pts), No. of presentation Slides (maximum of 25 minutes)(4pts), Relevance of slides (2pts), Conclusion(2pts), Write up (4pts) = 50 pts.
NOTE. YOU WILL UPLOAD YOUR PRESENTATION DOCUMENT IN CANVAS ONLY. THERE WILL BE NO IN-PERSON CLASS PRESENTATION FOR THIS ASSIGNMENT.
Be guided by the rubric.
View Rubric
Some Rubric (1) (1) (1) (1)
Some Rubric (1) (1) (1) (1)
Criteria Ratings Pts
Provides relevant presentation topic
4 pts
Full Marks
Posts presentation topic which is relevant to the given passage
2 pts
Partial marks
Provides presentation topic which is partially relevant to the given passage
0 pts
No Marks
Provides presentation topic which is not relevant to the given passage
/ 4 pts
Provides professional looking slides
4 pts
Full Marks
Post exhibits slides that are appealing to the eye with not being crowded with too many words, have up to 4 bullets per slide, legible font size of 24 and up, each slide has a heading, have sharp contrasts of words and background, slides have colors/pictures, etc
2 pts
Partial marks
Post exhibits slides that are partially appealing to the eye with not being a little bit crowded with many words, have above 4 bullets per slide, partially legible font size of less than 24 and up, some slides have no heading, have partially sharp contrasts of words and background, slides have little-to-no colors/pictures, etc
0 pts
No Marks
Post is slides that are not appealing to the eye with being crowded with too many words, have more than 6 bullets per slide, illegible font size, slides have no headings, have no contrasts of words and background, slides have no colors/pictures, etc
/ 4 pts
Provides relevant Introduction to the presentation
2 pts
Full Marks
Posts attention-grabbing introduction which is relevant to the presentation topic and the given passage
1 pts
Partial marks
Posts introduction which is partially captivating and relevant to the presentation topic and the given passage
0 pts
No Marks
Post is introduction which is not captivating and not relevant to the presentation topic and the given passage or has no introduction
/ 2 pts
Provides relevant content/body
2 pts
Full Marks
Post is directly relevant in content to the presentation topic and the given passage
1 pts
Partial marks
Post is partially relevant in content to the presentation topic and the given passage
0 pts
No Marks
Post is not relevant in content to the presentation topic and the given passage
/ 2 pts
Provides relevant valuable and logical conclusions
2 pts
Full Marks
Post has relevant valuable and logical conclusions which flows from the presentation and the given passage
1 pts
Partial marks
Post has partially relevant valuable and logical conclusions which flows from the presentation and the given passage
0 pts
No Marks
Post has not relevant valuable and logical conclusions from the presentation and the passage
/ 2 pts
Provides PowerPoint presentation in adequate time frame/No. of slides
4 pts
Full Marks
PowerPoint presentation is done between 10 and 15 minutes/20-25 slides
2 pts
Partial marks
PowerPoint presentation is done between 5 and 9 minutes/15-19 slides
0 pts
No Marks
PowerPoint presentation is done in less than 5 minutes or more than 15 minutes/less than 15 slides or more than 25 slides
/ 4 pts
Provides slides which discusses market segmentation
4 pts
Full Marks
Post provides slides with at least TWO improved recommended MARKET SEGMENTATION strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
4 pts
Partial marks
Post provides slides with less than TWO improved recommended MARKET SEGMENTATION strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
0 pts
No Marks
Post does not provide slides with improved recommended MARKET SEGMENTATION strategies
/ 4 pts
Provides slides which discusses market Targeting
4 pts
Full Marks
Post provides slides with at least TWO improved recommended MARKET TARGETING strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
2 pts
Partial marks
Post provides slides with less than TWO improved recommended MARKET TARGETING strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
0 pts
No Marks
Post does not provide slides with improved recommended MARKET TARGETING strategies
/ 4 pts
Provides slides which discusses market differentiation and positioning
4 pts
Full Marks
Post provides slides with at least TWO improved recommended MARKET DIFFERENTIATION AND POSITIONING strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
2 pts
Partial marks
Post provides slides with less than TWO improved recommended MARKET DIFFERENTIATION AND POSITIONING strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
0 pts
No Marks
Post does not provide slides with improved recommended MARKET DIFFERENTIATION AND POSITIONING strategies
/ 4 pts
Provides slides which discusses Product
4 pts
Full Marks
Post provides slides with at least TWO improved recommended PRODUCT strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
2 pts
Partial marks
Post provides slides with less than TWO improved recommended PRODUCT strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
0 pts
No Marks
Post does not provide slides with improved recommended PRODUCT strategies
/ 4 pts
Provides slides which discusses price
4 pts
Full Marks
Post provides slides with at least TWO improved recommended PRICE strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
2 pts
Partial marks
Post provides slides with less than TWO improved recommended PRICE strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
0 pts
No Marks
Post does not provide slides with improved recommended PRICE strategies
/ 4 pts
Provides slides which discusses promotion
4 pts
Full Marks
Post provides slides with at least TWO improved recommended PROMOTION strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
2 pts
Partial marks
Post provides slides with less than TWO improved recommended PROMOTION strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
0 pts
No Marks
Post does not provide slides with improved recommended PROMOTION strategies
/ 4 pts
Provides slides which discusses place
4 pts
Full Marks
Post provides slides with at least TWO improved recommended PLACE strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
2 pts
Partial marks
Post provides slides with less than TWO improved recommended PLACE strategies for the product/service/brand to become more effective and make greater impact in the marketplace in order to get many more people falling in love with it and generate more loyal customers.
0 pts
No Marks
Post does not provide slides with improved recommended PLACE strategies
/ 4 pts
Write up
view longer description
4 pts
Full Marks
Post is well-written, with minimal grammatical errors and misspellings, proper references in-text and end of text and in the appropriate format with bullets, tables, headings, etc.
2 pts
Partial marks
Post is written with reasonable amount of grammatical errors and misspellings and improper references in-text and end of text and in the appropriate format with bullets, tables, headings, etc.
0 pts
No Marks
Post exhibits poor spelling and grammar, and appears to be composed in haste, improper references in-text and end of text and not in the appropriate format with bullets, tables, headings, etc.
/ 4 pts
For project assignment 2, develop a Powerpoint presentation that captures all th
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