o The name of the business and its founder(s) with biographical and other pertinent historical information
o The business’s form of ownership and corporate structure (refer to chapter 6)
o Discussion of the business’s primary function (i.e., what the business does) including where the business
operates and who it serves
o Information about its business model, target market, and competitors (Chapter 11)
o Your overall impressions of the venture and your opinion on its future
o Note: This is not asking your opinion. Give your impression of the business based on the research you
complete.
o Any other information you find necessary for the reader to know in order to gain a full understanding of the
business
o Think about ways you can incorporate topics we’ve covered this semester: marketing, human resources,
financial indicators, etc.
o You must use at least three reputable sources and provide citations in either APA or MLA format.
o You may want to use search engines such as Google Scholar and Galileo to find your sources.
o Wikipedia is not a reputable source!
You need to write an ES that encourages your reader to want to continue learning about the company. Your report
should grab the reader’s attention.
Full credit is awarded to reports that demonstrate professional quality (free of all grammatical errors); identify and
describe each component; and apply relevant course concepts.
The Business will be Meta.
only source from Google Scholar Please.
