Posted Saturday, April 6th, 2024: TEST 2: is due on April 19th. Place the questions with the answers. Please answer two questions in no more than a half page for each answer. Each answer should have an example. This is the most important part of the answer, as it demonstrates your understanding of the concepts. The more unique and specific your answers, the better. The final deliverable should be emailed to me, using the guidelines for previous assignments. There is a DB category called Questions about Assignments for questions on how to do this. Please don’t post your full answers. The bar is high on this assignment, as it is one of our final deliverables. I am anticipating lots of questions. This anticipation of interaction is a far healthier way to communicate rather than the teacher (me in this case) giving a checklist of what to include. It is an exercise in critical thinking, which is what four-year schools and employers and angel investors tell us they desire. So please don’t hesitate to use that DB for questions. These terms should sound familiar to you in many cases—and the DB conversations simulate what would conceivably take place in the classroom.
The chapters are 6, 7, 9, 10, 11, 12
One. What is an example of a great package?
Two. Name a product, and guess where it might be on the product life cycle. What makes you think that?
Three. What is an example of social responsibility?
Four. Name a product and describe how you would host a focus group for it? Who would you invite? What questions would you ask?
Five. Describe the AIDA model with an example.
Six. Describe an example of SEO.
