Assignment – Researching the Healthcare Environment. The Customer Analysis should describe the business (e.g., healthcare supplier companies) and retail customer segments (e.g., patients) and their needs. Customers can be described in terms of geographic, demographic, psychographic, and behavioral attributes. The Competitor Analysis should focus on industry and market structure, major competitors, market growth, and bases for competition. Describe the value proposition for each segment in terms of unique benefits, targeting strategy, and positioning strategy.
You are required to submit one document that contains the following:
a Customer Analysis
a Competitor Analysis
a Value Proposition
For the Customer Analysis, you may use the information sources noted in the Technical Note on Customer Analysis below. Please submit your analysis in the form of a table (not exceeding one page) as shown in the TN. No explanatory text is required.
For the Competitor Analysis, you may use the information sources noted in the Technical Note on Competitor Analysis below. Please submit your analysis in the form of a table (not exceeding one page) as shown in the TN. No explanatory text is required.
For the Value Proposition, please refer to the technical note on Value Proposition below. Please submit your Value Proposition in the format suggested, which includes a description of the unique benefits, targeting strategy, and positioning strategy for each segment identified in the marketing plan.
Instructions:
Please state your marketing plan goal at the top of the page before you begin the assignment
This is my marketing plan goal: To develop a marketing program to appeal to families with kids aged 0-5, whether they receive early intervention services or not.
and this is the feedback i got from the last assignment i submitted- Excellent work! Please restate your MP goal as “To develop a marketing program for early intervention services for families.”vYour plan could be improved by
1. providing explanatory notes for all the points noted in your analysis. While not a submission requirement, these will be very useful when you revisit the plan.
