Read the article attached.
The article discusses the ability to analyze various data points around building up a target market for advertising. In this case analysis paper, answer the following questions:
1. What was the central research conducted in the article?
How did the authors describe the ability to quantify target markets?
2.What do you think are the advantages of the approach of using this framework for building a target market? Name at least 2.
3. What do you think would be 2 challenges for using this method in targeted marketing?
4. Summarize what you learned new about targeted marketing from this article overall.
rubrics:
-Clearly states the purpose of the paper, provides a brief overview of the article, and summarizes the research question.
-Provides a detailed and clear explanation of the central research conducted in the article, including the research methods and data used.
-Provides a thorough explanation of how the authors described the ability to quantify target markets, including the methods and framework used.
-Provides at least 2 clear and well-supported advantages of the approach of using this framework for building a target market and at least 2 clear and well-supported challenges for using this method in targeted marketing.
