MKT 205 Module Five Milestone Guidelines and Rubric
Overview
In the Module Two milestone, you selected a product and developed a
persona that reflects your target market. Your work on this milestone
must be based on the same product selection. Review the feedback from
your instructor on your persona, and make any needed improvements before
completing this assignment. Your work on this milestone must be based
on that corrected persona.
In this milestone, you will consider how to make decisions about
place, meaning the distribution channels to use for your chosen product.
Specifically, you will consider trends in the marketplace that are
affecting distribution channel use and which distribution channel may be
appropriate for the target market (i.e., persona).
You will receive instructor feedback on this milestone, revise your work, and add it to your project submission.
Prompt
Complete the Module Five Milestone Worksheet in your Soomo webtext and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, then select the Milestone: Module Five Milestone tab from the Chapter Five drop-down menu.
Specifically, you must address the following rubric criteria:
Recent Change in the Marketplace: Describe how one
recent change in the marketplace (purchasing habits or social, economic,
and political events, for example) has affected distribution of
products.
Distribution Channel: Recommend one potential
distribution channel (direct-to-consumer, retail, wholesale,
distributor, or agent/broker) for your chosen product, and explain why
it is appropriate given your product and persona. (Use the persona you
developed in the Module Two milestone with revisions based on instructor
feedback.)
Questions from soomo:
Identify one recent change in the marketplace
(purchasing habits or social, economic, and political events, for
example) that you would like to explore. In one sentence, briefly
describe that change.
In one paragraph, describe how the change may
specifically address the distribution of products to your persona. For
example, “Baby boomers are increasingly researching, shopping, and
purchasing. This means online distribution channels may be a good fit
for this target market.” (You may not use this example in your own work
on the milestone.)
Name one potential distribution channel you
recommend for your chosen product, and explain why it is appropriate
given your product and persona. Your explanation should be one paragraph
in length.
List your research sources using APA Style. .
I have attached the two worksheets i have already completed so you have all the information needed.
