In this assignment you will answer two questions. Single-spaced, 12 pt. font, 1-inch margins, without the question prompt). Please be concise when you formulate your answers (quality over quantity);
Question 1: (~½ page; bullet points are fine for this answer)
What factors account for the success of Ikea?
Question 2 (~½ – 1 page):
What do you think about the company’s product strategy and product range? Do you agree with the matrix approach described in Figure B of the case? Are there limitations to this approach? Should the company expand its product lineup to include a greater number of styles and price points? In what ways should the company consider changing its product line-up? If you had to predict, what do you think IKEA’s product lineup will look like in 10 years?