Week-5 (Module-5) Assignment (45/1000 grade points):
Assignment Instructions:
Chapter-10 of your textbook discusses the important topic of “Brand Promotions.”
Assignment Requirements:
Conduct web-based research and then write a short report to answer the following questions:
1.) How does Hormel use its website (www.hormel.com) to promote its brands?
2.) Is the site designed more to promote the company or its brands?
3.) Check out the Spam website at www.spam.com. How do you think Hormel is able to sustain this brand, which is often the punch line to a joke?
CityWritingAssignmentRubricMKTG100(8WeekOnline)(Fall22)(45pts)081522-7.docx
CityCollegeAPA 7th Edition student-paper example for MARK 100-4.docx
Paper Requirements
Content
Size: Create a 1-2 page research paper and compose a 250 to 500-word narrative (written assignment, not bullet points).
Style: APA 7th ed. format (Please use the attached APA Paper Guide file), Times New Roman; double-spaced text; 1 inch page margins; and black text color. A reference page for this assignment is required to show your reference source used to craft your paper. Save your completed submission and upload as a MS Word file (either.doc or .docx). Ensure all outside research material is described in the “body” of your paper with in-text citations. Remember, in-text citations and references are always required to give the original author credit for their thoughts. If another author’s thoughts are used in a paper without giving the original author credit, then plagiarism of their work is present. Students can easily avoid this by simply adding the required in-text citations and matching references. I encourage all students to review the following Purdue University Online Writing Lab website to learn APA 7th edition formatting standards (https://owl.purdue.edu/owl/purdue_owl.html). By the way, technical writing the business world also requires the same type of in-text citations and references listed to properly acknowledge for use of another authors material or thoughts.
Professionalism: This paper should demonstrate college-level work (neatly typed); thoughts well organized; use of appropriate and proper grammar; no spelling errors; and correct sentence structure (See the assignment grading rubric for more details).
When you have completed your homework paper, return to this assignment to this site by attaching the paper and submit it for grading. Please submit your work before the due date/time of Sunday 11/20/22 at 11:59 PM PST. Thank you and please enjoy researching the company you selected this week. I look forward to reading and grading your excellent work.
