COMPANY= AMAZON
SALES PLAN
Overview
Using the same company and product you selected for your marketing analysis, create a sales plan.
Instructions
In your sales plan:
Define and analyze a set of sales goals for the business, and justify why those goals were chosen.
Be sure the goals are measurable.
Analyze viable sales strategies and at least two tactics that are suited to the target market, and explain why they are suitable and were selected.
Create methods or actions to motivate and manage your sales team, including why the methods or actions can be successful.
Create a well-supported evaluation plan with plausible and thoughtful rationales.
Analyze an integrated marketing plan, including how it will impact the sales plan and business.
Cite any sources you use.
Additional Requirements
Your assignment should also meet the following requirements:
Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in consistent style, with a preference for using APA style and formatting. Refer to the Evidence and APA section of the Writing Center for guidance.
Number of resources: Use a minimum of three scholarly resources related to the content of the assignment.
Length of paper: 5–6 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point.
Competencies Measured
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.
Describe an integrated marketing plan.
Competency 5: Develop a sales plan.
Define a set of measurable sales goals for the business.
Identify viable strategies and sales tactics.
Create an evaluation plan.
Competency 6: Evaluate management implications of marketing and sales plans.
Describe methods to motivate staff.
