Read: “What Is Project Management?,” https://www.pmi.org/about/learn-about-pmi/what-is-project-management “Introduction to Market Research,” https://www.allbusiness.com/introduction-to-market-research-1286-1.html “The Five Basic Methods of Market Research,” https://www.allbusiness.com/the-five-basic-methods-of-market-research-1287-1.html “Qualitative vs Quantitative Research,” http://www.snapsurveys.com/qualitative-quantitative-research/ “The Complete, Actionable Guide to Marketing Personas + Free Templates,” https://buffer.com/library/marketing-personas-beginners-guide/ “A Hometown Feeling: Serving Entertainment to the Men of Fayetteville Who Serve Us,” http://guiseppegetto.com/wp-content/uploads/2013/12/Market_research.pdf Write: “Project Management:” What are the key components of a project? What makes a project a project, in other words?
What defines an activity as a project? Also: makes project management a unique skill set? What are project managers responsible for doing, in other words? “Introduction:” What is market research? What is the difference between primary and secondary research?
Why would you, personally, use marketing research in your chosen major/industry? “Five basic methods:” If you were to use one or more of these methods to do market research on the viability of a target market (e.g. a profession you’ll be entering, a local business idea you have, a product you need to sell, etc.) how might you go about doing so? Who would you research, in other words, and how? “Qualitative vs Quantitative Research:”
What are the uses of both quantitative and qualitative research methods within the business? What does each of them do for the researcher within his or her given industry? Next, how would you use both one quantitative and one qualitative method to gather data for a research project? “Marketing Personas”: What is a customer persona?
What does it help a business person do? What kinds of behavior can it help predict and how can it help predict this kind of behavior? “Hometown:” What problems does this sample market research report purport to solve for the town of Fayetteville? Why did the writer conduct this research?
