1. Case Overview/Introduction: background information about the company and the external environment (i.e., competition) at this moment.
2. Identify and summarize the key marketing strategy issues.
3. Evaluate the key issues.
4. Propose your own solutions/make thorough recommendations on how the issues should be handled. 5. Justify your solutions.
6. You should apply marketing concepts/theories from external sources.
7. Case write-ups should be 6 pages not including cover page and reference page, double spaced, 12 font size in Times New Roman. – Please See Attachments