Please follow the below guidelines:
1)What are the interesting ideas in these papers? How do they relate to the other papers/articles?
2) How does your paper (the paper you found) relate to these papers?
3)What is the contribution of these papers to the field of marketing management? How can this be applied to solve real-world problems?
4)Who would find it of most interest? What are the “takeaways” for marketing managers?
5) How would you develop these ideas further?
Students should find one paper/article that compliments the articles provided. The article should be cited along with the other articles used for critical analysis. Students should also comment on how their chosen articles “fits in” with the other articles.
Assignment: must read the academic readings below along with the article that student finds that fits in.
Academic Readings:
1) Shah, A. K., Mullainathan, S., & Shafir, E. (2012).
Some consequences of having too little. Science,
338(6107), 682-685.
2) Rosenberg, T. I. N. A. (2013). Escaping the cycle of scarcity. The New York Times.
3)Goldsmith, K., Griskevicius, V., & Hamilton, R. (2020). Scarcity and consumer decision making: Is scarcity a mindset, a threat, a reference point, or a journey? Journal of the Association for Consumer Research,5(4),358-364.
Student Paper:
3 sources are given above must find 1 to fit in.
Only needs to be 5 to 7 pages. Due 9/1 but I would prefer to receive it by 8/28
