•20 Minutes worth of content
•LO 4 Design a rebrand for a sporting entity in line with online and offline activation
•LO 5 Execute brand strategies in relation to stakeholders
•LO 6 Determine key attributes including the use of new technology in developing branding strategies for sports brands
•LO 7 Lead sessions which demonstrate skills in communication and dissemination of practical branding approaches
MINIMUM EXPECTATIONS
Can redesign Leyton Orient
Logo
Kit
But MUST include a process for colour blind supporters
This redesign can be for One game or for One Season- Depending on what you are doing
Presentation MUST include
Aim
Objective – Short term, Long Term Details of redesign
Segmentation of Market
Application of Aakers Model
Details of NEW offline branding
Details of NEW online branding
Key dates and locations with JUSTICATION of placement of adverisemeng strategy
USE ENGLISH LANGUAGE ‘organise’ not ‘organise’. Include pictures and colours. Will upload helpful information.