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125 words or more per post. Place references under EACH posts. When you make an

April 5, 2024
Marketing

125 words or more per post. Place references under EACH posts.
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response.  A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses.  For maximum credit, you will need three or more.  You will also need a minimum of two references to support your reply responses to classmates.  For maximum credit, you will need three or more. 
Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers. Use the marketing experts in our course content.   
TOPIC 1: Emerging Technologies 
PROMPT:  In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.  
Choose one of the following technologies:  
Artificial intelligence
Chatbot 
Extended reality
Voice marketing 
Visit ANA Futures (https://www.ana.net/futures) to learn about these technologies or another technology that may be new to you. Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company. 
TOPIC 2: Ready for Future Customers?
PROMPT:  Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha?  Is your client ready to do so? 
Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0 (Link: https://eds-p-ebscohost-com.ezproxy.umgc.edu/eds/ebookviewer/ebook?sid=db1fe502-5e98-46bb-af87-8c1b7f595d1c%40redis&ppid=pp_19&vid=0&format=EB).
Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics.  Chapter 2 Generation Gap in Marketing 5.0 (Link: https://eds-p-ebscohost-com.ezproxy.umgc.edu/eds/ebookviewer/ebook?sid=db1fe502-5e98-46bb-af87-8c1b7f595d1c%40redis&ppid=pp_19&vid=0&format=EB).
What are some changes would you recommend to reflect Gen Z and Alpha

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