You
are an innovation consultant tasked by a decision-maker (owner/ managing
director) of an organisation of your choice (any organisation, from an SME to
a multinational or third sector/voluntary organisation – to develop an
innovation for them to implement.
You are
to produce an ‘Innovation Portfolio’
consisting of 4 000 words, produced in a professional format suitable for
your audience; please include the following (word-count suggestion):
1.
Executive
Summary (150 words)
Indicating
to the decision-maker everything they need to know about the portfolio
succinctly. The Executive Summary should be written as a final task of the
portfolio.
2.
Introduction
(150 words)
• Introduce the
organisation of choice.
3.
Background
(300 words)
• Explain
and analyse the chosen organisation’s industry context and outline specific
challenges that the organisation faces
which indicate a clear need for innovation. You will use of the
outlined specific challenges to propose an innovation against.
4.
Findings
(1500 words)
• Propose
your own clear, justified and substantial area of innovation within the
organisation to improve performance,
which should also help solve one outlined
specific challenge: it must be clear identifying and explaining within 4P’s
model, which P it’s the most relevant for the chosen innovation, at the same
time critically evaluate the benefits and limitations of it
5.
Discussion
(1500words)
• Link your
proposed innovation to innovation theory that has been
taught in the module (Tidd & Bessant’s Innovation Process Model)
• Analyse
the potential influence of the current organisational culture on the
proposed innovation.
• Identify
and evaluate the organisation’s internal resources and consider any external
factors, such as current affairs, that could represent a challenge for the successful implementation of
the proposed innovation.
6.
Conclusion
(150 words)
• Summary of the discussion key points
7.
Recommendations
(250 words)
• Give direction to the decision-maker on how they
can lead the proposed innovation.
You
should define what innovation means by drawing upon the theoretical content
delivered in lectures. You will not be able to use all theoretical models
covered by the lecturers; an example has been provided, although you can use
another. Critically assessing the theory can include its strengths and
weaknesses and your thoughts and argument development (written in the third
person).
You can use a large or multinational company; however, we want
to see the critical elements of innovation and how it impacts the
organisation.
You should
demonstrate the innovation strategy in your report. You should ensure
that your innovation portfolio is analytical and not overly descriptive. Some
elements will set the scene for the reader; however, use the marking rubric for
more guidance. This will help demonstrate your achievement of the module’s learning
outcomes.
Your report is to be written as though a decision-maker of an
organisation were reading it. Therefore, it should be laid out professionally.
You
are to propose a new innovation for the company: You should not
focus your assessment on an innovation that has already been implemented into
your company.
