You should choose a tourism or event provider and using the example, illustrate how that provider incorporates cultural considerations into their hospitality product offerings and analyse what they do well / what they may not be doing well and the impact on customers and the business.
The essay should be 2000 words and fully referenced with the Harvard referencing style, using academic and industry sources.
For further details please refer to the Assessment 2 briefing documents.
If you are re-submitting this essay you must produce an original piece of work (if you copy anything this will automatically be recognised by the similarity score and you will be penalised).
Assessment Criteria
The following points will be assessed
It is important when thinking about your coursework that you present your work in the context below:
•Demonstrating an understanding of concepts and theories related to hospitality management.
•Analysis of the influence of culture on hospitality operations and offerings.
•The use of relevant academic and other literature, supported by accurate academic referencing.
•Presentation style in the essay format showing logical thought, good use of English grammar, punctuation and sentence construction.
