You are the
owner of a start-up business that creates 3D-printed, carbon fiber bicycles. Up
through the business’s third quarter (Q3), you have used your own money to fund
the business. The business model shows promise, but you are now seeking an
additional 2.5 million in equity funding to execute your business plan. You
will create and deliver a report that showcases your business plan to potential
investors and illustrates how the additional funding will be used and will
provide a return to your investors.
In your
business plan, you must do the following:
1. Include the company’s
quarter
three cumulative balanced scorecard
Tip: Your cumulative balanced scorecard must be greater than 0.001. If
not greater than the passing margin, modify your tactical plan for Qs 4-6.
market
share or sales report
2. Analyze your company’s market and financial
performance from the simulation during the past three quarters (Q1–Q3) as shown
in the cumulative balanced scorecard and either the market share or sales
performance report provided in the business simulation by doing the following:
a. Explain two decisions that have affected past
market performance.
b. Explain two decisions that have affected past
financial performance.
3. Complete a SWOT analysis and include the
resulting chart.
a. Discuss your company’s greatest strength and
biggest weakness.
b. Discuss your company’s best opportunity and
greatest threat.
4. Explain each of the following company
strategies for the next three quarters (Q4–Q6) based on past performance in the
simulation:
marketing
strategy
sales
channel strategy
human
resource strategy
manufacturing
strategy
financial
strategy
a. Discuss two potential benefits that the
strategies will yield for your company in the next three quarters of the
business.
5. Select two strategies from the following
list. Recommend at least two actionable steps for each strategy for the next
three quarters (Q4–Q6) using the tactical plan you created:
marketing strategy
sales channel strategy
human resource strategy
manufacturing strategy
financial strategy
