You are required to produce a maximum 8 page essay analysing the strategic situation of a specified case company Ikea in China.The case study (“IKEA’s International Marketing Strategy in China”).This is a “closed case study” – no credit will be given for organisation and/or industry specific information not contained in the case study. For the questions below the organisation under study is IKEA in China and the sector is defined as the flat-pack furniture sector in China.This essay must contain the following elements:
Part 1 – individual analysis – 20 marks
Conduct ONE of the following analyses on the organisation or its sector in 2017
a) Porter’s 5 forces analysis of the sector OR
b) Resources/Competence matrix analysis of the organisation OR
c) Measuring the performance of the organisation using an appropriate framework
Part 2 – issues – 30 marks
Explain the main strategic issues (both external and internal) facing the organisation in 2017, using appropriate module tools and techniques to explain why these are the main strategic issues the organisation faces
Part 3 – options – 30 marks
Identify three strategic options to resolve as many of the above strategic issues as you believe is practicable, and then evaluate these options using Suitability, Feasibility and Acceptability criteria, identifying your preferred option(s) with reasons.
The remaining 20 marks are allocated for the quality of communication used in the document, as explained on the separate marking criteria
NOTES:
Maximum 8 pages for the essay, word processed, single-sided A4 size paper using Arial type font, size 12 font and 1.5 line spacing. Each additional page submitted over the 8 limit will cause a -5 mark deduction.
Please note that in this instance there is no executive summary, no introduction and no appendices. Also no bibliography because all the information comes solely from the closed case study. Graphics should be appropriately designed and placed within the essay.
