Write your Media Plan

May 18, 2021

Christopher R. Teeple

I have attached today’s Mock Exam paper and Exam template. You have until midnight tonight to complete this practice task by saving and typing into Exam template.You have from 10am until 11.59pm (Sydney time) to complete the Mock Exam.Please note – this task should not take 6 hours!The extra time is so you do not have to rush, not so that you can write more words. The exemplars are a guide to length – about 1000-1200 words for the Media Plan and about 250-300 words for the Media Release.

While you are free to search the internet, additional research is not required. This is a strategic planning and creative writing exercise designed to assess your understanding of the concepts covered in the subject.The case study of a public relations scenario with a description of 2 organisations that would be appropriate for you to represent as a PR practitioner. After reading the case study, you will choose 1 organisation as your client, and prepare a Media Plan and Media Release. You will type both into the blank Exam Template download available on the Canvas Assessment 3 page.On the day of your exam you will:Open the attachment and save a copy using your name and student number.

Type in your Student Name and Student Number at the top of the template in the space provided.Read the case study and from the 2 listed organisations, select 1 organisation to be your client who you will represent by writing a Media Plan and a Media Release.Type the name of your client organisation in the template in the space provided

Write your Media Plan in the template provided. Make sure you address each section. We covered each of these sections in class. Write your Media Release using the template provided. You are allowed to create hypothetical statistics, names, job titles, quotes and other information. Include up to 4 hypothetic quotes only to provide a personal perspective or the organisation’s position. Structure your media release content based on the format and style covered in lectures and in class. Internet research is not required.

This is a strategic planning and creative writing exercise designed to assess your understanding of the concepts covered in the subject.Please ensure the work you submit is your own. In addition to Turnitin, teachers will be comparing the writing in your exam paper to your writing in Case Study Discussion (Assessment 1).
Requirements: 1500 words

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